Take the Fear Out of Franchising Dr John P Hayes Books
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Michael E. Gerber, author of the #1 most successful business book ever, The E-Myth, calls Take the Fear Out of Franchising a “great book” that is “a must for any prospective franchisee or franchisor.” Written by one of the world’s foremost authorities on franchising, Dr. John P. Hayes, Take the Fear Out of Franchising gets right to the nub of what’s really important about buying, owning and operating a franchise. Many people who consider buying a franchise never do because they get stuck in the process. That’s fear! Sadly, people often get stuck over points of little or no consequence, says Dr. Hayes, and that’s because they fall into the trap of investigating franchising as an industry. He says that process forces people to concentrate on the wrong points of information and it is mostly a waste of time. It creates more fear and ultimately immobilizes people. Dr. Hayes introduces readers to five franchise tenets that explain why franchising works. He points out that while franchising is a fabulous methodology that has created countless millionaires, it's not foolproof, and it will not work for everyone. He then shows readers how to know if franchising will work for them, and he teaches readers how to investigate franchise opportunities by looking at the only data that really matters! Franchise executive Joe Caruso says Take the Fear Out of Franchising is a “serious guide” to selecting a franchise. Tony Foley, vice president of Global Sales for United Franchise Group, says the book is a “step-by-step realistic guide on how to make one of the most important decisions of your life.” And Joe Mancuso, founder of CEO Clubs International, says, “Rather than fear franchising, just read the book.” Dr. Hayes is the Titus Chair for Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida. He directs the Titus Center for Franchise Studies and teaches the franchise curriculum in the Rinker School of Business.
Take the Fear Out of Franchising Dr John P Hayes Books
5 or 6 years ago I was ready to buy a franchise (I won’t name and names) and I had gone through much of the process with the company. Being a previous business owner I knew better than make any impulsive decisions, so I did my research. I was the one writing the check so I decided I would do my research on my time. These sales guys, one in particular who I still remember, hounded me so ferociously that I just gave up. If they were trying to sell me that hard, I figured it was too good to be true. In this book, Dr. Hayes explains often it IS too good to be true. And he strongly reinforces due diligence prior to signing the check. Now, I know not to take these guys so seriously and perform my research on MY time until I’M satisfied. Great book, very readable.Product details
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Take the Fear Out of Franchising Dr John P Hayes Books Reviews
As someone who works in franchising, I can say that Dr. Hayes does a great job diving into practical and useful information on the concept of franchising and what to be aware of. If you are even considering going the franchise business route, this is a must read.
Helping people understand why franchising works and how they can make it work in their own lives is the best way to remove the fear of franchising. This book gets the job done.
I've thought about buying a franchise but wasn't sure if it was for me. This book answered some questions I had and then some. A good guide for anyone considering the purchase of a franchise.
Dr. Hayes' "Take the Fear out of Franchising" is a must-read for anyone who is seriously considering purchasing a franchise of any kind. He emphasizes the importance of matching one's skills and values to those required by a particular franchise to improve one's chances of success. He even provides a link to a simple test--a DiSC assessment--that can help one evaluate whether his or her personality profile is a good fit for a particular franchise. In addition, and importantly, he explains in detail what to look for in the Franchise Disclosure Document (FDD) in order to properly evaluate the success rate and profitability of a given franchise. Finally, he outlines the 17 steps to successfully buy a franchise. My advice to prospective franchise buyers Do not buy a franchise before first reading this book.
Great book. Very informative and unbiased point of view.
I’m seriously looking into a franchise business. This book in one read answered questions and gave me a framework for future research. Definitely worth he price paid and the time to read.
I’ve been off-and-on considering a franchise for the better part of the last 2 decades, but I always stopped when I saw what they require as start-up capital. I assumed that I could start my own business from scratch a lot cheaper. Dr. Hayes went into extensive detail on what franchisors do with the franchise and royalty fees, and also elaborated on some of the pros and cons to franchising vs owning an independent small business. Great book that I would recommend to all interested in owning their own business!
5 or 6 years ago I was ready to buy a franchise (I won’t name and names) and I had gone through much of the process with the company. Being a previous business owner I knew better than make any impulsive decisions, so I did my research. I was the one writing the check so I decided I would do my research on my time. These sales guys, one in particular who I still remember, hounded me so ferociously that I just gave up. If they were trying to sell me that hard, I figured it was too good to be true. In this book, Dr. Hayes explains often it IS too good to be true. And he strongly reinforces due diligence prior to signing the check. Now, I know not to take these guys so seriously and perform my research on MY time until I’M satisfied. Great book, very readable.
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